Budweiser’s Clydesdales Return: A Legendary Comeback to Super Bowl Glory(2024)

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Budweiser Super Bowl Commercial 2024: Clydesdales Return to the Big Stage

A Nostalgic Comeback

Budweiser’s iconic Clydesdales are making a triumphant return to the Super Bowl stage, much to the delight of fans across America. After a brief hiatus last year, these majestic horses are set to grace our screens once again, bringing with them a wave of nostalgia and anticipation.

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A scene from the 2014, Budweiser Super Bowl commercial featuring the Budweiser Clydesdales and a labrador puppy.

A Super Bowl Favorite

The Budweiser Clydesdales have long been a fan favorite during the Super Bowl, with their appearances becoming synonymous with the big game itself. With 45 different NFL commercials under their belt, these regal horses have captured the hearts of viewers for decades.

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This photo provided by Anheuser-Busch shows the Budweiser 2024 Super Bowl NFL football spot. The perennial Super Bowl advertiser is bringing back fan favorites the Clydesdales and a Labrador, in a nod to previous commercials that aired during advertising’s biggest night. Ahead of Super Bowl 58, some advertisers are releasing ads early in the hope of capitalizing on the buzz leading up to the game. (Anheuser-Busch via AP)

“Old School Delivery”: The 2024 Commercial

Bringing Back the Clydesdales Classics

This year’s Budweiser commercial, titled “Old School Delivery,” promises to tug at the heartstrings once again. Set against the backdrop of a snowstorm, the ad follows the Clydesdales as they embark on a mission to deliver beer to a snowed-in town using a traditional carriage.

Nostalgia in Every Frame

Accompanied by The Band’s classic song “The Weight,” the commercial exudes nostalgia from start to finish. As the horses navigate through the storm, facing obstacles along the way, viewers are reminded of Budweiser’s longstanding tradition of delivering quality and resilience.

The Cost of Super Bowl Stardom

A Pricey Investment

While the return of the Clydesdales to the Super Bowl stage may evoke feelings of nostalgia, it comes with a hefty price tag. With the average cost of a 30-second ad for the 2024 Super Bowl reaching a staggering $7 million, Budweiser’s commitment to showcasing their iconic horses speaks volumes about the brand’s dedication to excellence.

Worth Every Penny

Despite the steep price, Budweiser’s investment in Super Bowl advertising is justified by the immense reach and impact of the event. With record-breaking viewership numbers and the promise of unforgettable moments, the Super Bowl remains one of the most lucrative advertising opportunities for brands looking to make a lasting impression.

The Budweiser Clydesdales have been associated with the brand since 1933 (Photo Credit: Ronald Martinez/Getty Images)

Securing a Spot in History

As Budweiser prepares to unveil their latest commercial during the Super Bowl, anticipation is at an all-time high. With the return of the Clydesdales and the promise of another heartwarming ad, Budweiser is poised to once again secure a spot in advertising history.

More about Clydesdales come back: Unveiling the Return of a Super Bowl Icon: The Budweiser Clydesdales Ride Again

Conclusion: A Return to Glory

As America gears up for the biggest night in sports, Budweiser’s Super Bowl commercial featuring the beloved Clydesdales serves as a reminder of the brand’s enduring legacy and commitment to delivering moments of joy and nostalgia. With each hoofbeat, the Clydesdales march their way back into the hearts of viewers, proving that some traditions never go out of style.


  • Information sourced from reliable news outlets and industry reports.