Budweiser Clydesdales Bring Holiday Cheer in Iconic Christmas Advertisement


In this classic commercial, Budweiser Clydesdales spread Christmas cheer.

Step into the enchanting world of holiday nostalgia with the timeless Budweiser Clydesdales Christmas commercial from 1987. In this heartwarming ad, these majestic horses embark on a mission to bring the perfect Christmas tree to town, embodying the spirit of the season. Join us as we relive the magic and joy of this classic commercial, reminding us all of the true essence of Christmas.

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In 1933, Budweiser’s famous Clydesdale team, now the brand’s iconic face, had their origins. Their journey began with the end of Prohibition. To mark the repeal of the anti-liquor law that ended the moonshine era, August A. Busch, Jr. and Adolphus Busch III presented their father, August A. Busch, Sr., with six Clydesdales.


Recognizing the marketing possibilities, the brewery promptly ordered another set of six Clydesdales to showcase the brand. They orchestrated a grand parade, leading the horses to the Empire State Building, captivating a watching crowd. This initial display marked the beginning of their advertising journey, a journey that was far from its conclusion.

In the present day, the Clydesdales team participates in town events, showcasing their skills with the wagon. Their performances involve a range of tricks, demonstrating their impressive agility and maneuverability.

Certainly, the Clydesdales have gained immense recognition, even among younger generations, thanks to their appearances in Super Bowl ads. One of the memorable commercials featured a rancher raising a Clydesdale, only to be reunited with the team later, set to the backdrop of Fleetwood Mac’s “Landslide.” This heartwarming reunion captured the audience’s attention and added to the Clydesdales’ enduring appeal.

Absolutely, the unforgettable 1987 Budweiser Clydesdales commercial commences with a warm postcard message from the brewery: “Holiday Greetings from Budweiser.” This gentle introduction sets the stage for the heartwarming and festive caroling that follows, leaving a lasting impression on viewers.

For children of that era, this commercial was etched into their memories as their parents bustled about, getting ready for the festive feast. Some of them can probably still hum along to the hymn.

The commercial then beautifully captures the essence of the season, featuring iconic imagery associated with Christmas. The renowned Budweiser Clydesdales, usually known for pulling beer wagons, were now seen hauling something different – a magnificent Christmas tree. They paraded through town, mirroring the joy and excitement felt by people everywhere during the holiday season.

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The Clydesdales proceeded past a couple in the snow, laden with gifts. An observer caught a glimpse of the parade through their snow-specked window.

This postcard-style commercial had little to do with beer, yet it etched the brand into people’s memories. The infectious tune, coupled with visuals of snow and the sound of sleigh bells, truly encapsulated the festive Christmas spirit.

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The ad resonated deeply with viewers, with one commenter noting, “This will always remind me of Christmas in the late 80s at my grandparents’ house.”

Experience in the video below the magic of the unforgettable 1987 commercial, a cherished moment for today’s adults.

In this classic 1987 Christmas commercial, the Clydesdales proudly transport a massive, flawless Christmas tree into town, symbolizing the best of the holiday season. Budweiser’s message is clear: they wish everyone the very best during Christmas. Prepare to be filled with nostalgia and holiday cheer as you watch these beloved Budweiser Clydesdales in action!

In conclusion, Budweiser’s Clydesdales have become synonymous with the holiday season, spreading Christmas joy and nostalgia through their classic commercials. From their first appearance in 1933 to the iconic 1987 commercial featuring a heartwarming Christmas parade, these majestic horses have captured the hearts of viewers across generations. The enduring appeal of these ads lies in their ability to evoke fond memories of festive moments, making them an integral part of holiday traditions for many. As we celebrate the season, let’s raise a glass to Budweiser’s Clydesdales, the timeless ambassadors of Christmas cheer.

Also you can read and watch : In the snow, forty Clydesdale mares go for a morning run