Budweiser’s Iconic Clydesdale Triumphs Over Injury in Emotional New Super Bowl Commercial

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Budweiser’s Return to Super Bowl with a Message of Strength and Resilience

Budweiser’s iconic Clydesdale horse has once again captured the hearts of millions in its latest Super Bowl commercial, marking the beer giant’s return to the big game after a few years’ hiatus. Directed by Academy Award winner Chloé Zhao, the emotionally charged advertisement titled “A Clydesdale’s Journey” tells a story of perseverance, hope, and friendship amidst adversity.

In the tapestry of American culture, certain symbols and traditions stand out as timeless icons, embodying the essence of resilience, hope, and unity. Among these cherished symbols is the Budweiser Clydesdale, a majestic horse renowned for its grace, strength, and unwavering spirit. For decades, these iconic creatures have captured the imagination of millions, symbolizing the enduring values that define the American spirit.

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As Budweiser makes its triumphant return to the Super Bowl stage, it does so not merely with a commercial, but with a poignant narrative—a tale of triumph over adversity, resilience in the face of challenges, and the enduring bond between humans and animals. Directed by acclaimed filmmaker Chloé Zhao, the commercial titled “A Clydesdale’s Journey” transports viewers on an emotional odyssey, inviting them to witness the remarkable resilience of one of Budweiser’s most beloved ambassadors.

Amidst the backdrop of uncertainty and turmoil brought about by the ongoing COVID-19 pandemic, Budweiser’s commercial serves as a beacon of hope—a reminder that even in the darkest of times, the human spirit perseveres. Through the lens of the Clydesdale, viewers are reminded of the power of friendship, the strength of community, and the indomitable will to overcome adversity.

In this post, we delve into the heart of Budweiser’s iconic Super Bowl commercial, exploring its profound message, captivating storytelling, and enduring impact on audiences worldwide. Join us as we unravel the emotional journey of Budweiser’s Clydesdale and discover the timeless truths it reveals about the resilience of the human spirit.

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A Symbol of Courage and Resilience

The commercial follows the journey of Budweiser’s beloved Clydesdale as it battles to overcome an injury sustained while leaping over a fence. With the unwavering support of stable hands and a loyal canine companion, the horse defies the odds and emerges victorious, galloping once more. Through its powerful narrative, Budweiser reminds viewers that “Down Never Means Out,” symbolizing the resilience of the American people in the face of challenges, particularly during the ongoing COVID-19 pandemic.

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A Return to the Super Bowl Stage

After redirecting funds to support COVID vaccine awareness a few years ago, Budweiser makes a triumphant return to the Super Bowl with a message of strength and resilience. Daniel Blake, Group VP of Marketing at Budweiser & Value at Anheuser-Busch, emphasizes the brand’s commitment to supporting the country through difficult times and instilling hope for better days ahead.

A Tribute to American Spirit

Set against the backdrop of Gary Clark Jr’s live rendition of the U.S. national anthem, Budweiser’s commercial pays homage to the enduring spirit of America. The Clydesdales, iconic symbols of hope, strength, and resilience, serve as the perfect metaphor for the nation’s comeback story, inspiring viewers to come together and emerge stronger from adversity.

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Photo Credit: Jeremiah Wilson

Supporting Small Businesses in Times of Need

In addition to its emotional commercial, Budweiser demonstrates its commitment to social responsibility by donating to the Small Business Relief Fund, providing vital support to entrepreneurs and small businesses facing uncertainty. Daniel Blake emphasizes Budweiser’s responsibility as a leading brand to utilize its platform for the greater good, particularly during challenging times.

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Conclusion: Budweiser Tale of Triumph and Unity

Budweiser’s Super Bowl commercial featuring its iconic Clydesdale horse is more than just an advertisement—it’s a testament to the resilience, perseverance, and indomitable spirit of the American people. Through its powerful storytelling and meaningful message, Budweiser inspires hope, unity, and strength, reminding us all that even in the face of adversity, better days are ahead.

In conclusion, Budweiser’s Super Bowl commercial featuring the iconic Clydesdale horse stands as a testament to the enduring power of storytelling and the timeless values that define the American spirit. Through the lens of a beloved symbol, viewers are transported on a journey of resilience, hope, and triumph—a journey that resonates deeply with audiences around the world.

As the commercial comes to a close, we are left with a profound sense of inspiration and optimism. The Clydesdale’s journey serves as a reminder that even in the darkest of times, there is light to be found—that adversity can be overcome, and that better days are always on the horizon.

In an era marked by uncertainty and challenges, Budweiser’s message of strength and resilience resonates more strongly than ever. Through its powerful storytelling and emotional resonance, the commercial leaves an indelible mark on the hearts and minds of viewers, reminding us of the enduring bond between humans and animals, and the unbreakable spirit that defines us all.


Read Also: Iconic Budweiser’s Heartwarming Super Bowl 58 Commercial Brings Back Beloved Clydesdales and Labrador Duo


As we bid farewell to Budweiser’s Clydesdale and reflect on the journey we’ve shared, let us carry forward the lessons of perseverance, hope, and unity that it embodies. And let us continue to embrace the challenges that lie ahead, knowing that with courage, determination, and the support of those around us, we can overcome any obstacle and emerge stronger than before.

In the end, Budweiser’s Super Bowl commercial is more than just an advertisement—it is a celebration of the human spirit, a tribute to the enduring legacy of the Clydesdale horse, and a reminder that in unity, there is strength.


This post captures the essence of Budweiser’s Super Bowl commercial, highlighting its emotional narrative, message of resilience, and commitment to social responsibility, while imagining its return to the Super Bowl after a few years’ absence.