Budweiser Clydesdales and Labrador Retriever: A Heartwarming Super Bowl Rescue


Budweiser Clydesdales and Dog Come to the Rescue in This Year’s Super Bowl Ad

Budweiser’s latest Super Bowl ad, “Old School Delivery,” brings back the beloved Clydesdales and introduces a Labrador Retriever into the mix. Set against the backdrop of a snowstorm and a town running low on “Bud,” the Clydesdales and their canine companion embark on a mission to save the day. This short post explores the heartwarming narrative and cultural significance of Budweiser’s iconic Super Bowl commercial.

Every year, Super Bowl commercials become a spectacle of creativity, humor, and heartwarming moments. In the latest installment, Budweiser takes center stage with a commercial featuring their iconic Clydesdales and an unexpected yet endearing companion – a lovable Dalmatian dog.

image 23

The Setting: An Unexpected Challenge

The narrative unfolds in a picturesque Western setting, with the Budweiser Clydesdales hitched to a classic beer wagon. As the team embarks on a journey through the snow-covered plains, they encounter an unexpected challenge. The wagon, laden with the brand’s signature beer barrels, gets stuck in a snowy terrain.

image 24

Enter the Unlikely Hero: The Labrador Retriever

Here’s where the unexpected hero of the story emerges – a playful Labrador Retriever, traditionally associated with companionship and loyalty. The dog, showcasing a blend of intelligence and charm, comes to the rescue. With a series of clever maneuvers, the Labrador Retriever manages to free the wagon from its snowy trap.

image 25

Camaraderie and Teamwork: Clydesdales and Labrador Retriever

What makes this commercial particularly heartwarming is the camaraderie between the majestic Clydesdales and their furry friend. The teamwork, coupled with a touch of humor, adds a delightful layer to the narrative. The Budweiser Clydesdales, known for their regal presence and association with the brand’s heritage, find an unlikely yet adorable ally in the Labrador Retriever.

The Message: Beyond Beer Barrels

As the wagon moves forward, barrels intact, the message is clear – Budweiser is not just about the beer; it’s about the enduring spirit of collaboration and the unexpected bonds that make moments memorable. The commercial encapsulates the essence of Super Bowl ads – a perfect blend of entertainment, storytelling, and a dash of emotional resonance.

Labrador Retriever

Simplicity in a High-Energy World

In a world often dominated by high-energy and celebrity-packed Super Bowl commercials, Budweiser’s choice to feature their beloved Clydesdales and an endearing Labrador Retriever brings a refreshing simplicity. It’s a reminder that sometimes, the most impactful stories unfold with a touch of nostalgia, a picturesque backdrop, and, of course, the timeless charm of our four-legged friends.

Anticipation for the Big Game

As viewers eagerly await the big game, this Budweiser commercial promises to be a standout moment, capturing the collective hearts of audiences with its delightful and uplifting narrative. Budweiser has once again delivered a Super Bowl ad that goes beyond selling a product; it creates a memorable experience that resonates with audiences long after the final whistle.


Budweiser has once again delivered a heartwarming and memorable Super Bowl ad with “Old School Delivery,” featuring their iconic Clydesdale horses and a Labrador Retriever. This charming tale of camaraderie and determination captures the essence of Budweiser’s longstanding tradition of creating emotionally resonant commercials.

As the snowstorm hits and a small town faces challenges, the Budweiser Clydesdales, symbols of strength and tradition, come together with their trusty Labrador companion to ensure that the spirit of community endures. The ad not only showcases the resilience of these beloved animals but also emphasizes the idea that, even in tough times, a cold Budweiser can bring people together.

The power outage and closed highways set the stage for a classic Budweiser rescue mission, highlighting the unwavering commitment of the Clydesdales to deliver the iconic beverage. The inclusion of the Labrador Retriever adds an extra layer of warmth and charm, reinforcing the theme of friendship and teamwork.

As the town faces the dilemma of running low on “Bud,” the Budweiser Clydesdales, pulling a wagon filled with the much-needed beer, brave the snow-covered streets. The Labrador, ever loyal and helpful, joins the mission, making the rescue even more endearing.

More similar: Budweiser Clydesdales’ Majestic Visit to Cartersville (2017)

This Super Bowl ad not only entertains but also tugs at the heartstrings, reminding us of the special bond between animals and humans. It reinforces Budweiser’s reputation for creating emotionally impactful commercials that become cultural touchstones.

In a world filled with flashy advertisements, “Old School Delivery” stands out by relying on a timeless formula – the charm of majestic Clydesdales and the loyalty of a dog – creating a narrative that resonates across generations. As we celebrate another Super Bowl season, Budweiser once again proves that, sometimes, the most effective messages are the ones that touch the heart. Cheers to Budweiser for delivering yet another unforgettable Super Bowl moment!